Bakery dog treat brand designed for PetSmart.
• Trend research and color study
• Brand identity
• Illustration/icon development
• Photo planning and art direction
• Premium soft touch and spot gloss finishes
• 2021 Silver Vertex Award Winner for New Brand
Holiday brand developed with PetSmart.
• Trend research and color study
• Logo design and brand identity
• Create and adhere to brand guardrails
• Dieline development
• Material sourcing
• Photo planning and art direction
Branding designed for Stetson Studios, a print design company specializing in events.
• Name brainstorming
• Trend research
• Logo development
• Illustration
• Color study
• Social media graphics
Illustrations and patterns created for The First Years 2017 sippy cup collection.
• Product design, packaging, and marketing graphics
• Pattern and illustration
• Trend and iconography research
• Photo planning and art direction
• Talent sourcing and set styling
Pride collection developed with PetSmart
• Trend research and color study
• Logo design and brand identity
• Create and adhere to brand guardrails
• Custom illustration
• Liaison with non-profit organization GLSEN
• Close collaboration with PetSmart’s assoicate Pride group
Logo designed as part of a freelance project with Fit & Fresh, a company specializing in lunch bags and meal prep sets. The goal of this project was to design a simple, type-based logo highlighting the heritage behind the company and it origin in Providence, Rhode Island, better known as the Creative Capital.
• Name brainstorming
• Trend research
• Logo development
Designer pet brand developed with PetSmart and Nate + Jeremiah
• Collaboration with Nate Berkus and Jeremiah Brent of HGTV
• Brand guardrail development
• Photo planning and art direction
• Set styling and talent casting
• Dieline development
• Iconography